Events Automatically Tracked

If you are using the JavaScript API, we automatically track certain events and properties by default:

• Visited Site

  • The Property referrer indicates the URL the visitor came from
  • The Property URL indicates the URL of the page they started browsing your site
  • We record Visited Site once for each visitor’s browsing session. After 30 minutes of inactivity, the next time the visitor comes back will trigger a new Visited Site event, and they will also have the Returning Property set to 1.

• Form Fields

  • Captures data entered in the forms you are tracking.
  • Each <input> field will be saved as Property; we use the ID of the <input>’s to name each Property.

• Ad Campaign Hit

  • Triggered if a visitor reaches your site via a Google Ad Campaign (eg. paid search).

  • All the utm variables will be captured as Properties, if they are present in the URL. Please refer to our article regarding Google Analytics to determine whether the utm variables are available or not:

    • Campaign Source
    • Campaign Medium
    • Campaign Terms
    • Campaign Content
    • Campaign Name

• Search Engine Hit

  • Triggered if a visitor reaches your site via a search engine, through organic search.
  • The Property Search Engine indicates which search engine was used.
  • The Property Search Terms indicates the search terms used.

• Page Views

  • (disabled by default!)
  • Triggered every time a visitor views any page on your site.
  • The Property Viewed URL indicates the page viewed.
  • The Property Referrer indicates the page last viewed.
  • Enabling this event can quickly use up your event quota, which is why it is initially disabled.

View all the events here: https://www.kissmetrics.com/product.js_settings. You can enable/disable these events on this page, too.